For many of the ESP practice groups, there is built-in tension between the optometry-optical and the LASIK practice groups.
To help bridge this marketing strain, SCS suggested eyewear as a fashion accessory. While this is not a new idea, the implementation was. This approach enhanced the fashion optical group's ability to promote LASIK and the LASIK practice to promote fashion optical and sunglasses.
Client
Eyecare Services Partners
Year
2020 - 2023
Category
Retail
Type of Work
Research
Copy
Ads Design
Social Media
THE SCS CREATIVE PROCESS
The Spark: All it takes to ignite the creative imagination is a simple request, or a design challenge.
The Focus: Every new project is important, and the creative people of SCS become animated and alive with each new design opportunity.
The Drive: SCS is eager to provide an elegant and simple solution for your next creative project.
Design is the power of intelligence over element.
During the design phase, SCS focus is on function and aesthetic flow. Particular attention is given to design movement as it transitions from one form or element to the next.
Associations and connections within the design and the area that surrounds the piece or project are also very important initial considerations that may affect the design.