COMMUNICATION
Good communication is the ability to tell a compelling story.
Messaging campaigns based on the core principles of honesty and transparency foster enduring connections, increased understanding, and to affect upward change and transformation—to fundamentally improve business operations, profitability, and ultimately people’s lives by instilling a sense of belonging and purpose.
Client
Education Assignments
Eyecare Services Partners
Year
2017 - 2023
Category
Messaging &
Business Writing
Type of Work
Research
Copy
Business Writing
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Writing copy is accepting the pain of re-writing and reimagining over and over again.
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Concise and brief makes for excellent business communication. It's true, brevity in storytelling can be powerful, but it can also ruin the story. When telling a story, eliminating connective elements can severely diminish the desired impact. For example: “once upon a time, there were three pigs. They built three houses. They ended up living together in a brick house.”
Being accurate, brief, and concise can rob the reader of a rich and enjoyable experience.
Good communication and storytelling is a delicate balance of inspiration and reality.
Storytelling is the process of building some walls up and bringing other walls down.
Blending brevity with compelling storytelling creatively helps to engage the audience.
Authentic communication can bring down the walls of skepticism and fear. And the walls of understanding and inclusion can be remodeled and built stronger.
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Compelling stories accurately reflect the storytellers thoughts, ideas, and dreams.
To be clear, one must embrace the ability to discard anything that is distracting, confusing, or unnecessary and willing to keep the things that are engaging, uplifting, and entertaining.