MARKETING + PROMOTIONS
We are dependable, innovative, and committed to connecting your message to your audience with compelling visual impact.
This nation-wide social media promotional campaign targeted patients aged 18 - 35 who would benefit from Botox, Eyelid Surgery, and Cosmetic Fillers. Each practice within the Eyecare Services Partners group enjoyed a sharp increase in booked appointments with this campaign.
Client
Eyecare Services Partners
Year
2020 - 2023
Category
Retail
Type of Work
Research
Copy
Ad Design
Social Media
Digital
After a careful and rigorous image selection process, SCS composed the graphics and coined the phrase "Book Your Look."
2020 through 2022 — the worldwide healthcare response to the COVID-19 pandemic provided unprecedented promotional challenges and opportunities for any business or medical practice.
Our client, a nation-wide group of Optometrists, Ophthalmologists and Ophthalmic plastic surgeons where especially hard hit because much of the practice involves surgical procedures.
This marketing campaign, launched in 2020, reversed the negative market effects of the pandemic. And effectively motivated hesitant patients to receive the medical attention they desired.
Ophthalmic plastic surgeons provide medical correction and facial aesthetic procedures in and around the eye.
This nation-wide group of surgeons are devoted to providing each patient with the highest level of specialized care.
This timeless and powerful social media and digital marketing series was extremely effective attracting new patients to the practice.
Existing patients were excited to learn the practice offered cosmetic services and eagerly called or went online to Book their Look!
An added bonus of this series was the extended impression patients had who saw the practice offering sophisticated cosmetic boutique, services and fashion eye care.